What are Google Local Service Ads?
Google advertising has been and will continue to be one of the best ways to generate new business online.
They have many advertising options from
- Search - showing up at the top of search results
- Display - having ad placement on other websites with banners
- Video - Appearing in front of YouTube viewers
- Shopping - Product shopping ads
To run these types of ads you need to know what you’re doing as there are many options and settings. Making it difficult for a local business owner to do it themselves and be successful at it.
Google has been on a push to help local businesses more.
Google now has Google Local Service Ads.
This is different from Google Ads as these ads are for only Local Service Businesses. There are 28 business types that can run these ads. Here’s the list:
- Appliance repair
- Carpentry
- Carpet cleaning
- Countertop services
- Electrical
- Fencing
- Financial planning
- Flooring
- Foundations
- Garage Door
- House cleaning
- Hvac
- Junk removal
- Landscaping
- Law
- Lawn care
- Locksmith
- Moving
- Pest control
- Plumbing
- Real Estate
- Roofing
- Siding
- Tax services
- Tree services
- Water damage services
- Window cleaning
- Window services
What sets Google Local Search Ads apart from the other ads and search results?
These ads are the very first results that a searcher sees. They appear above the regular search ads.
They also have a Google Guaranteed or Google Screened badge. These badges have to be earned through business-level and business-owner background checks as well as through a qualification process.
These badges and placement create trust with the searcher. Making them more likely to click one of these ads and do business with them.
Once you are approved you’ll be able to run Google Local Service Ads.
The setup is rather easy as Google walks you through the process step-by-step.
If your business falls under any of those Local Service Businesses that can run Local Service Ads you should consider them.
Not sure what you should be doing for marketing? Book a 20 Min consultation with me and let’s talk about your business, where you want it to go, and how to get it there with proper marketing.
To learn more about Google Local Search Ads visit: https://ads.google.com/local-services-ads/
